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Coaching: The Secret Code to Uncommon Leadership

“Coaching: The Secret Code to Uncommon Leadership” is a compelling and insightful guide for anyone seeking to elevate their leadership – from being a capable leader to becoming a truly extraordinary one. Through actionable frameworks, real-world case studies, and powerful anecdotes, the book empowers leaders to build trust, unlock potential, and create cultures of continuous growth. Drawing on decades of global experience and rich research, Ruchira Chaudhary presents a transformative blueprint that positions coaching not as a soft skill, but as a strategic leadership imperative.

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The 4C+ Model

The 4C+ Model©: A Simple Framework for Coaching Success

In today’s fast-evolving business landscape, leadership demands more than just authority – it requires uncommon leadership. Recognizing this, Ruchira Chaudhary developed the 4C+ Model, a structured and actionable framework that empowers leaders to become effective leader-coaches.

Effective coaching is built on the following four key pillars:

  • Capability – Equipping individuals with skills, creativity, and adaptability to excel.
  • Confidence – Building self-belief to overcome challenges and grow.
  • Clarity – Providing direction and simplifying decision-making.
  • Consciousness – Enhancing self-awareness to maximize strengths and improve.

These pillars stand on a foundation of Culture – a coaching mindset that fosters continuous learning, growth, and success.

Coaching builds capability by fostering lateral thinking, accelerating growth, and unlocking new opportunities. It sparks creativity and innovation, encouraging a future-focused mindset. As a leader, you provide clarity, guiding your team toward the right path. Over time, this empowers them to find solutions, grow in confidence, and develop greater consciousness of their potential.

Empower your team with the 4C+ Model© and unlock their full potential.

Adapted from Coaching: The Secret Code to Uncommon Leadership (Penguin Random House), by Ruchira Chaudhary

Coaching Styles Matrix

Coaching typically falls into two broad approaches: Push and Pull. A Push style involves the leader providing direction and sharing their own ideas, while a Pull style focuses on asking open-ended questions and encouraging others to find their own solutions. There’s no single “right” way to coach – your style will depend on your experience, the task at hand, and the confidence or skill level of the person you’re coaching. For many managers, whether new or seasoned, navigating these choices can feel like a lot to figure out. That’s why Ruchira created a clear and practical framework to assess your coaching style.

Our Coaching Styles Matrix is a simple 2×2 model that maps coaching styles based on how much they rely on Pull (vertical axis) and Push (horizontal axis). Each quadrant reflects a different balance of these two elements. The more a style leans toward Pull, the more preparation and active listening it typically requires.

Ultimately, great coaching is about knowing when to shift your approach. It’s a flexible, evolving process – one that grows stronger with reflection, intention, and practice. By understanding and using the right style at the right time, managers can unlock better problem-solving, greater team morale, and more consistent success.

If you want to find out more about your coaching style, please get in touch with us.

Adapted from Coaching: The Secret Code to Uncommon Leadership (Penguin Random House), by Ruchira Chaudhary

Featured in Harvard Business Review

4 Styles of Coaching—and When to Use Them

by Ruchira Chaudhary

March 18, 2025

Harvard Business Review

November 3, 2025

6 Low-Lift Ways to Coach Employees in the Flow of Work

By Ruchira Chaudhary

March 18, 2025

4 Styles of Coaching—and When to Use Them

By Ruchira Chaudhary

The Learning Code

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Book Chapters Under 2 Minutes

Unlocking Uncommon Leadership: Book Chapters Under 2 Minutes

Ruchira Chaudhary shares insights from her award-winning book Coaching: The secret code to uncommon leadership, presented into a series of 12 videos here, and on the Emeritus platform Insights from Best Selling Books: Leadership.

Episode 01

Unlocking Uncommon Leadership

Episode 02

The Leadership Crisis

Episode 03

Good Managers And Bad Coaches

Episode 04

The Cornerstones Of Coaching

Episode 05

Preparing For Liftoff

Episode 06

Cracking The Coaching Code

Episode 07

Framework Of Coaching Style – The Ask/Tell Model

Episode 08

The Coaching Construct

Episode 09

Building An Organization-Wide Coaching Mindset

Episode 10

The Crisis Coach

Episode 11

Enabling Women Leaders

Episode 12

The New Learning Code

What you’ll find:

  • Walkthroughs of our self-paced and enterprise programs
  • Explainers on our AI Coaching Assistant and digital tools
  • Coaching insights powered by the 4C+ Model
  • Behind-the-scenes of leadership transformation in action
  • Thought leadership on ethical AI, leadership culture, and future-ready teams